Home About us Editorial board Ahead of print Current issue Search Archives Submit article Instructions Subscribe Contacts Login 
  • Users Online:92
  • Home
  • Print this page
  • Email this page
REVIEW ARTICLE
Year : 2016  |  Volume : 1  |  Issue : 2  |  Page : 69-71

Social marketing of voluntary blood donation/organ donation


Department of Transfusion Medicine, Fortis Escorts Heart Institute, New Delhi, India

Correspondence Address:
Amit Agrawal
Department of Transfusion Medicine, Fortis Escorts Heart Institute, New Delhi
India
Login to access the Email id

Source of Support: None, Conflict of Interest: None


DOI: 10.4103/2455-8893.189856

Rights and Permissions

Social marketing is the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behaviour for the benefit of individuals, groups, or society as a whole. Voluntary Blood donation/Organ donation is an ongoing movement. World over, it is well recognised that collection of blood only from voluntary, non-remunerated blood donors from low- risk populations is an important measure for ensuring safe blood. There is also the problem in the realm of organ donation – due to the shortage of organs and donors for stem cells many thousands of patients are dying globally.The concept of social marketing will add donors to pool and help in overcoming deficiency over period of time.


[FULL TEXT] [PDF]*
Print this article     Email this article
 Next article
 Previous article
 Table of Contents

 Similar in PUBMED
   Search Pubmed for
   Search in Google Scholar for
 Related articles
 Citation Manager
 Access Statistics
 Reader Comments
 Email Alert *
 Add to My List *
 * Requires registration (Free)
 

 Article Access Statistics
    Viewed2134    
    Printed124    
    Emailed0    
    PDF Downloaded149    
    Comments [Add]    

Recommend this journal