| REVIEW ARTICLE |
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| Year : 2016 | Volume
: 1
| Issue : 2 | Page : 69-71 |
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Social marketing of voluntary blood donation/organ donation
Amit Agrawal
Department of Transfusion Medicine, Fortis Escorts Heart Institute, New Delhi, India
Correspondence Address:
Amit Agrawal
Department of Transfusion Medicine, Fortis Escorts Heart Institute, New Delhi
India
 Source of Support: None, Conflict of Interest: None  | Check |
DOI: 10.4103/2455-8893.189856
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Social marketing is the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behaviour for the benefit of individuals, groups, or society as a whole. Voluntary Blood donation/Organ donation is an ongoing movement. World over, it is well recognised that collection of blood only from voluntary, non-remunerated blood donors from low- risk populations is an important measure for ensuring safe blood. There is also the problem in the realm of organ donation – due to the shortage of organs and donors for stem cells many thousands of patients are dying globally.The concept of social marketing will add donors to pool and help in overcoming deficiency over period of time. |
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